FC Barcelona works with a company that creates public perception status on social networks as Facebook and Twitter to protect the reputation of its board.
FC Barcelona has hired a company, I3Ventures.sl, which is dedicated to creating social media opinion . This company has dozens of accounts (from the club and company consider “unofficial”) dedicated to protecting the image of Josep Maria Bartomeu ( current president of FC Barcelona.) and board. These accounts also attack people from different areas of Barca ecosystem.
The profiles do against members of the current Barcelona squad, such as Leo Messi or Gerard Piqué. Also former players such as Xavi, Puyol or Pep Guardiola. At the same time, characters from Barca environment, such as Víctor Font, Joan Laporta or Jaume Roures also receive attacks from these profiles on social networks, in addition to independentist entities.
The cadena SER (Radio station) has had access to two reports prepared by this company, one of the analysis of the evolution of these accounts. The other is a specific report against the presidential candidate of the club, Victor Font.
Barça has spent a little less than one million euros in this contract, whose payment has been divided into six amounts to be paid by different departments of the entity. From the club, they admit the hiring of these services but is not responsible for the publications, ensuring that they demanded messages in a positive tone. Barça sources say they don’t like the connotations that certain publications acquire.